W1zard F1ngers. A portrait of a hacker destroyed by AVG.
The CyberS1ren. Identity thief.
Viral video and infotainment.
AVG is the number three internet security company in the world, with more than 70 million users. The assignment was to build a big idea powerful enough to challenge the leaders who outspend AVG ten fold. A “more human” approach to internet security was brought to life through the establishment of hugsforhackers.org. National print/drive to web targeting key opinion formers launched the story.
For AVG Internet Security