Hugsforhackers.org

W1zard F1ngers. A portrait of a hacker destroyed by AVG.

Samura1. Cyber-criminal.

The CyberS1ren. Identity thief.

Viral video and infotainment.

AVG is the number three internet security company in the world, with more than 70 million users. The assignment was to build a big idea powerful enough to challenge the leaders who outspend AVG ten fold. A “more human” approach to internet security was brought to life through the establishment of hugsforhackers.org. National print/drive to web targeting key opinion formers launched the story.


  • For AVG Internet Security

  • Type Technology

Up Next:

Confessional