Art in a Bottle clip 2
Amstel is the leading premium import light beer in the US. The company spends over $30M per year to connect with consumers, yet the brand team felt that it lacked a coherent, compelling brand positioning. Our team was retained to refine and articulate the Amstel brand. Our work uncovered relevant consumer insights and highlighted priority benefit corridors, delivering compelling creative direction for the brand. The highlighted animation was developed in partnership with Omelet in LA.
For Amstel Light