Actforourfuture.org

actforourfuture.org micro-site - http://www.worldwildlifefund.org/

Color ROP

The US Senate was considering climate legislation and the WWF launched a campaign to lobby for the passing of the bill. In five key states the swing votes were necessary, and the public was made aware of the issue, the pending legislation, and the need to contact their Senators to let them know where they stood. The campaign included print, TV, rich media banners, and micro-site with social tools.


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