Skillet Sensations TV
Applebee’s was ready to launch their new product, a group of four unique dishes served in “fajita-style” black skillets. They represented the most significant new product launch opportunity in the system history. Deliverables included name, logo, and advertising, along with development of partnerships with beer brands. The program launched in 36 key markets with TV, FSI, ROP, Radio and innovative POS. Applebee’s gained 10% incremental sales growth system wide – the most successful in chain history.