Dark Blue Online Game
TNT was looking for an exciting way to engage viewers and generate tune-in for the new crime drama, Dark Blue starring Dillon McDermott. I was engaged to concept an interactive strategy leading up to the television premier, and continuing through the first season. The undercover format was a perfect platform for a game where the player would join Dillon’s team and work their way into the underworld. Mistakes would lead to the cover being blown and likely assassination. Good decisions would take the player ever deeper into the undercover assignment. But beware, the lure of money and power might just lead the player to flip and become a criminal.