The traditional flowers and butterflies are being disrupted by the shouts from thrill seekers zipping by overhead. The new zip line Treetop Adventure is now part of the Callaway experience. The TV push represents a major shift in the voice of this well-established Georgia attraction. Our job was to capture the fun and energy of the challenge, while elevating a very strong call to action. A shout out to our friends at Evil Plan Production in LA for some great work.
For Callaway Gardens