Brand Personality

Crowne Plaze Brand Personality Visual

The task was to evolve brand positioning of Crowne Plaza and develop breakaway Brand Signature Concepts that are easily recognized, understood, and accepted by the consumer; and are uniquely ownable by Crowne Plaza. The goal was to activate the vision of “The Place to Meet” positioning for business travelers in tangible tactics.

Deliverables:

Brand personality development with brand visualization boards
Development of break through branded concepts
Visual articulation of top ideas


  • For Intercontinental Hotels Group

  • Type Hospitality

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