SmartRoom is a virtual data room provider for high-stakes M&A and big corporate transactions. The firm operates globally and boasts hosting the world’s largest corporate deal. The brand is a spin off of BMC Group, and the familiar orange pixels provided a foundation for the launch of the new direction for the product. The creative team was charged with bringing the pixels to life – and we did that… literally.
For Bringing a brand to life
Type Branding Video