Bolla Wine Social Activation
Print using QR code drive to landing page social content.
Bolla asked our team to challenge the category of Italian wine with something different. Different we did. Breaking from the conventional theme of geography and heritage we presented concepts designed to actively participate in the lives of our retargeted audience. The emerging affluent younger Millennial is driving volume in the category. Riding the trend to inventing fun, experience over hard luxury, and friends in a pack mentality – social activation for Bolla is the way to the future of the brand.
For Banfi Wine
Type New Ideas