Golden is the world’s largest sheller and distributor of peanuts. A manufacturer can’t make a peanut product without sourcing nuts from Golden. As the company expanded operation from its roots in South Georgia to South Africa and Argentina, and further expanded into tree nuts, it was time to reinvent the brand. The new look and messaging would need to remain compelling to farmers while breaking new ground for global manufacturers like Hershey and Nestle. Owned by ADM this is peanuts on a global scale. The concepts and designs reflect a food company which is timeless and expansive, but has not forgotten its roots.
For Golden Peanut and Treenut
Type Brand Reinvention